Freelance Web Designer & Developer

Websites Built to Move Your Business Forward

I design and build high-performing websites on Wix, Squarespace, Shopify & WordPress — tailored to your brand and built to grow with you.

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11+
Live client builds
4
Platforms mastered
End to end
Design, build, launch
Ace Digitals — the A with an upward arrow
Selected case studies

The brief, the build, the difference it made

Four builds worth walking through — tap any card to see what was holding each site back, the work we did, and what changed afterwards.

Serenity Method website built on SquarespaceSquarespace
Coaching & wellbeing practice

Serenity Method

A one-to-one practice with a strong method but no online home — rebuilt as a calm, bookable site the founder can run herself.

The challenge

Sara's practice ran almost entirely on word of mouth and DMs. There was no single place that explained the method, showed who it was for, or let someone take the next step, so every enquiry started from scratch and a lot of interest quietly went cold. She also needed to own the site afterwards without waiting on a developer for small edits.

Work done

  • Mapped the offer into a clear page structure: the method, who it helps, what a session looks like, and a single next step.
  • Built a Squarespace type and colour system — restrained palette, generous spacing, one heading scale — so the site reads calm rather than busy.
  • Wrote and shaped the page copy around the client's own language, replacing template filler with the practice's real voice.
  • Put one primary call to action on every screen and connected enquiries to a form and direct messaging.
  • Set page titles, descriptions and headings for search, and made every layout work on a phone first.
  • Ran a live handover session and left her with a written guide to editing pages, sections and content herself.

Improvements

  • One clear enquiry path replaced scattered DMs — visitors now arrive already understanding the offer.
  • Fully mobile-first layouts, where most of her audience actually finds her.
  • Search-ready structure and page metadata for her service and location terms.
  • Client independently updates content post-launch, with ongoing support on WhatsApp.
“ACE helped me build my website and gave me clear guidance on how to work on it myself. Not only do they care for your business, but take into account your personal life.”
Sara — Serenity Method
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Boston General Store website built on ShopifyShopify
Curated retail & homewares

Boston General Store

A carefully curated modern general store where the job was to make hundreds of small-ticket products browsable — and buyable — without losing the shop's character.

The challenge

A deep, varied catalogue of homewares and gifts is easy to get lost in. Shoppers landed on broad collections, scrolled, and left without ever reaching a product page. Product detail was thin and inconsistent, so anything not self-explanatory raised questions the page never answered, and the path from browsing to checkout had more steps than it needed.

Work done

  • Restructured collections and navigation around how people actually shop — by room, occasion and gift intent, not just by supplier category.
  • Rebuilt the product page template: larger imagery, materials and care detail, sizing, and shipping expectations answered above the fold.
  • Tightened the buying path — cart drawer, clear pricing and shipping thresholds, fewer clicks from collection to checkout.
  • Added cross-sell blocks so a single small purchase turns into a basket.
  • Configured payments, shipping zones and rates properly, plus email capture with a welcome flow for first-time visitors.
  • Compressed and lazy-loaded a very image-heavy catalogue so collection pages stay quick.

Improvements

  • Fewer dead-end collection visits — clearer routes from landing page to a specific product.
  • Product pages that answer objections before checkout instead of inviting emails.
  • Higher basket potential through considered cross-sells rather than discounting.
  • Faster image-heavy pages and a checkout flow with the friction taken out.
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Seven Grams Caffe website built on WixWix
Multi-location café & coffee brand

Seven Grams Caffe

A multi-location café that needed to look like the brand it is — and get people to a location, a menu or a bag of beans in one tap.

The challenge

Most visitors arrived on a phone with one of three questions: where are you, what do you serve, and can I order. The site made all three hard. Locations and hours were buried, the menu wasn't easy to scan on mobile, and the retail side of the brand sat apart from the café story instead of supporting it.

Work done

  • Rebuilt the site mobile-first, with locations, hours and directions reachable from the first screen.
  • Designed a menu layout that scans quickly on a phone, no pinching or PDFs.
  • Brought the café's photography and voice through the whole site so it feels like the room it's selling.
  • Connected online ordering and bean sales into the same journey as the café pages.
  • Set up local SEO fundamentals — per-location pages, structured details, consistent naming.
  • Optimised heavy food photography so pages load fast on mobile data.

Improvements

  • Locations, hours and directions found in one tap instead of several.
  • Menu readable on any phone, without a PDF download.
  • Retail and café journeys joined up, so brand traffic can also buy.
  • Local search groundwork in place for each location.
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Cookie and Kate website built on WordPressWordPress
High-traffic food publisher

Cookie and Kate

A large recipe publisher where the whole challenge is scale: thousands of pages, heavy imagery, and readers who leave if a page hesitates.

The challenge

Content-heavy publishing punishes every inefficiency. With a huge archive, big images and ad and plugin weight on every request, pages get slow, Core Web Vitals slip, and search visibility and ad revenue follow. Readers also needed to actually find the right recipe inside an archive far too large to browse.

Work done

  • Audited the plugin stack and removed or replaced anything duplicating work or loading site-wide for one page.
  • Cut page weight: image compression and modern formats, lazy loading, deferred non-critical scripts, and caching.
  • Improved Core Web Vitals — layout stability and largest-contentful-paint on recipe templates specifically.
  • Restructured archive navigation, categories and internal linking so readers move from one recipe to the next.
  • Strengthened on-page SEO and recipe markup so listings show properly in search.
  • Kept the recipe template clean and readable while the commercial elements stay in place.

Improvements

  • Lighter, faster recipe pages under real content and ad weight.
  • More stable layout and better Core Web Vitals on the templates that get the traffic.
  • Deeper sessions — readers move through the archive instead of bouncing after one recipe.
  • Search-ready recipe markup and cleaner internal linking across thousands of pages.
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Platforms I work with

Pick a platform to see the full portfolio and the services I deliver on it.

Services

What we do for your business

Design, build and optimization under one roof — whichever platform your site lives on.

  • Website Design

    Brand-led, conversion-focused sites designed around how your customers actually decide.

  • Website Redesign

    Modernise a dated site without losing the rankings and content equity you've built.

  • SEO Optimization

    Technical fixes, structure and on-page copy so the right people find you on Google.

  • Performance Optimization

    Faster load times and cleaner Core Web Vitals — fewer visitors lost before the page paints.

  • Accessibility

    Contrast, semantics and keyboard flows fixed so every visitor can use your site.

  • E-commerce & CRO

    Product pages, checkout flow and email capture tuned to lift revenue per visitor.

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Our process

How we work.

  1. 01

    Discover

    Understand the business, goals, audience, and requirements.

  2. 02

    Audit

    Review the existing website or project requirements.

  3. 03

    Strategize

    Develop a clear plan for design, optimization, and implementation.

  4. 04

    Build

    Design and implement the solution.

  5. 05

    Optimize

    Test, refine, and improve the final experience.

Why work with me

One designer, four platforms, and a process built around the outcome you're paying for.

  • Fast turnaround

    Clear scope, weekly milestones, and a launch date you can plan a campaign around.

  • Platform flexibility

    I build on all four major platforms, so I recommend what fits your business — not just what I know.

  • Results-driven design

    Every section earns its place: built around enquiries, bookings and sales, then measured.

  • Ongoing support

    Handover training plus a real person on WhatsApp when you need an edit or a fix.

Testimonials

What clients say

Real feedback from real builds, fixes and SEO work — from first launch to ongoing support.

5.0 from 7 client reviews

ACE helped me build my website and gave me clear guidance on how to work on it myself. Not only do they care for your business, but take into account your personal life. I received reminders and things to help grow my business on a consistent basis to make sure I was on top of everything.

Work done

Squarespace website design, content structure, SEO setup & handover

S

Sara

Serenity Method By Sara

Incredible designer and top-notch work. Would highly recommend to anyone who needs website support and building.

Work done

Website build, design support & ongoing improvements

A

Adam Pilder

Website support client

We wanted a website that felt welcoming, looked professional, and made it easy for visitors to learn more about our dogs. Ace Digitals helped create a clear and attractive online presence that showcases our business and makes important information easy to find.

Work done

Website presentation, content structure & layout fixes

C

Cockerpoos & Cockers

Dog breeder

Ace Digitals helped us create a website that presents our woodworking services and projects in a clean, organized way. The layout makes it easy for potential customers to explore our work and understand what we offer. We appreciate the effort put into making the website look professional.

Work done

Layout organisation & project showcase improvements

R

Reunion Woodworking

Woodworking services

The website gives our business a more engaging online presence and helps visitors find the information they need. Ace Digitals focused on making the layout clear, visually appealing, and easy to use. The result provides a solid foundation for presenting our activities and services online.

Work done

Layout, usability & technical fixes

1

11Max Indoor Fun Park

Indoor family entertainment

Ace Digitals helped us establish a more professional online presence with a website that communicates our services clearly. The structure is straightforward, the presentation is polished, and the overall experience makes it easier for visitors to understand our offering.

Work done

Site structure, SEO & presentation polish

S

Signature Benefits

Benefits services

We needed a website that felt professional, approachable, and easy to navigate. Ace Digitals helped organize the content and improve the overall presentation, making it easier for visitors to understand our services. The finished design gives our business a stronger online presence.

Work done

Content organisation, navigation & bug fixes

P

Property Mums

Property services

About us

A digital solutions agency built around growth

Ace Digitals is a digital solutions agency focused on helping businesses strengthen their online presence, improve visibility, and turn their websites into effective tools for growth. We provide website design and redesign, SEO, accessibility, performance optimization, and conversion-focused solutions tailored to each business.

Founded by Ademola, Ace Digitals combines creative strategy with technical expertise to identify opportunities, solve website challenges, and create digital experiences that help businesses attract, engage, and convert more customers.

Ready to build something great?

Tell me about your business and where you want it in six months. I'll tell you which platform gets you there fastest — then build it.

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